babycity® soars to the south

babycity®, one of New Zealand’s most trusted baby and nursery retailers, is continuing its renewed growth with the opening of a brand‑new Christchurch store, just two months after the successful launch of its central Wellington location. 

This rapid expansion signals a confident new chapter for babycity® under its new management since going into liquidation in 2025, with a clear focus on supporting Kiwi families, championing New Zealand brands, and remaining accessible and relevant in today’s economic environment. 

Proudly New Zealand owned, babycity® has supported parents for over 30 years, offering trusted advice, quality products and peace of mind at every stage of the parenting journey. The new Christchurch store, located at the heart of The Colombo in Sydenham, will provide local families with hands‑on access to essential baby and nursery products from buggies, car seats, cots and highchairs, to feeding, clothing and educational toys – all backed by expert guidance from babycity’s friendly in‑store team. 

“At babycity®, we’re all about whānau,” says Campbell Gower, CEO. “Becoming a parent comes with big decisions, and we’re here to provide warmth and understanding to new parents who tend to come in pretty wide-eyed when it comes to their new and exciting journey ahead. Opening stores in both Wellington and Christchurch, alongside our already established stores in Tauranga, Hamilton, Invercargill and E-comm, within such a short timeframe reflects our commitment to growing sustainably in New Zealand, supporting Kiwi parents, and investing in communities where families need us most.” 

Under its new management, babycity® has been focused on strengthening its foundations while evolving to meet the needs of today's parents — offering value, trusted brands and meaningful in‑store experience during a time when families are more cost‑conscious than ever. 

The Christchurch store will showcase a powerful selection of favourite New Zealand’s best brands including phil&teds®, Mountain Buggy®, Mokopuna® merino and Cadenshae, alongside a curated mix of key global brand partners chosen for their focus on safety, quality, innovation, relevancy and practical design.  

At the heart of the offer is ORIGIN, the babycity® exclusive home brand – created for modern living. ORIGIN delivers simple, reliable essentials that are easy to use, thoughtfully designed and genuinely affordable, giving families confidence they’re getting what they need without unnecessary extras or cost. 

Backed by the babycity® price promise, parents can trust they’re receiving great value every day. And combined with their Bub Club™ loyalty programme, which rewards families with exclusive perks whether shopping in‑store or online, babycity® continues to make parenting more accessible, supportive and rewarding. 

The Christchurch opening will also create local employment opportunities and strengthen the babycity® presence in the South Island as it continues to explore future growth opportunities across the country. “We’ve had overwhelming feedback from the South Island community on when babycity® is coming back, especially to get hands-on with popular brands such as Mountain Buggy®. And though the economy and retail world is not at its peak, babies are still being born; parents are still needing advice, and ages and stages of the young still need to be met. 

“Quality, value and trust have always been central to babycity®,” adds Gower. “We want to grow babycity® in a way that stays true to who we are – proudly New Zealand, family‑focused, and genuinely helpful; while remaining accessible and relevant in today’s economy. This is what I want to continue to deliver for our families in Aotearoa – they deserve the best.”

The Colombo 
363 Colombo Street, Store 13 
Sydenham, Christchurch 

For more information, visit babycity.co.nz or follow babycity® on social media. 

About babycity® 

Proudly New Zealand owned and operated, babycity® has supported Kiwi families for over 30 years. Built on family values, trusted advice and quality products, babycity® offers peace of mind from pregnancy through parenthood. With a focus on New Zealand brands, value, loyalty, and real‑world experience, babycity® continues to grow with and for New Zealand families.