Two iconic kiwi brands; one, one-stop-shop.

Press release date: 25 November 2024 

Invercargill, New Zealand – Two beloved New Zealand brands, babycity® and Smiths City, are proud to announce a partnership which brings babycity® to the 70/100 Leven Street complex alongside Smiths City in Invercargill. This collaboration celebrates a shared commitment to quality, community and supporting Kiwi families with trusted products and exceptional service that they can rely on for years to come. 

Maree Hansen, General Manager of babycity® says, “We’re thrilled to bring babycity® back to Invercargill with our friends Smiths City, making it easier than ever for Southland families to find everything they need for their little ones in one convenient location. This collaboration is a natural fit, as both brands share a dedication to quality and supporting Kiwi families." 

Proudly New Zealand-owned and operated with over 30 years of experience in the nursery industry, babycity® has been an integral part of the parenting journey for generations of Kiwis. Known for offering a curated selection of beloved nursery brands—such as ORIGIN, Mountain Buggy®, phil&teds®, Britax, Maxi-Cosi, Philips AVENT, Haakaa, Dr. Browns, Hape, Mokopuna and more—babycity® is dedicated to providing families with a comprehensive range of products, expert advice and personalised consultation tailored to meet the unique needs of parents at every stage. 

In recent years, the closure of babycity’s South Island stores has left many families without access to top New Zealand brands and trusted in-store nursery advice; so the opening of babycity® in the strong, family-oriented community of Invercargill not only fills this niche but also brings the convenience of Click & Collect, combining the ease of online shopping with in-store pickup. Southland families can once again enjoy babycity’s quality and support, available whenever they need it. 

"This partnership reflects Smiths City’s commitment to supporting New Zealand brands and bringing trusted services to local communities. We look forward to welcoming babycity® to the Leven Street complex in Invercargill, creating a well-rounded shopping experience that combines nursery essentials with our home offerings.” Adds Colin Neal, owner of Smiths City, “Together we’re proud to provide a true one stop shop location for Invercargill families into a space that reflects our longstanding values and support for the heartland New Zealand." 

The new babycity® store with Smiths City Invercargill is set to open in late November, at 70/100 Leven Street, Invercargill. Southland families are invited to visit to enjoy a tailored shopping experience, with expert advice and a wide selection of nursery products that includes top local brands with all the essentials they need for their parenting journey.